In the early 90s until about the mid s, ravers, goths, and the unemployable wore extra wide-leg pants as a fashion statement. The bigger the pant leg, the bigger the statement. JNCO jeans were one of the earliest and most infamous of the novelty pants brands.
They came back in via Chinese company Guotai Litian Group, but then that license was terminated in According to a Mixmag feature, the relaunch is a result of Milo Revah, who founded the brand alongside his brother Jacques Yaakov Revah inbuying back the license. So the new JNCOs have been set at highway-robbery vintage resell price points.
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Except fashion is cyclical, as we all know, and that decade is back in a big way … so JNCO is staging a return with the wide-legged jeans of yesteryear. After a few years in relative obscurity, marred by poor production and low-quality products, the brand has come back from the brink. Inoriginal co-founder Milo Revah decided to buy back the company and relaunch it with the help of his daughter, Camilla.
They were our inspiration to moving out to a rural community and finding ways to live outside the normal We, in turn, turned them onto scavenging and eBay as a way to earn income. They helped us start this podcast and you hear them on many of the early episodes.
Novelty is rare in dance music these days, which is why our eyes bugged out of our heads when we came across DJ Flapjack. As we flipped through his various mix videos on YouTube—and our jaws dropped at his technical old-school turntablist tricks—we wondered about this person, and also about the deep underground American hardcore rave scene from which he emerged. Who would be at this rave—adolescents in furry boots?
Though the clothing line enjoyed only fleeting relevance, the clownish silhouettes have been immortalized through regular nostalgia-fueled posts and Onion punchlines. And did we mention, the brand is back with new investors? Here are a few things you might not have known about JNCOs.
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