Obvious cringeworthy sexism aside, shouldn't the caveman be barefooted? What is he, a Roman caveman? Much like their famous swimwear adsJantzen's girdle ads were considered quite racy for the time period.
Send us a message by email or by using this form:. Sort by: popularity year. Grisina Lingerie Swimwear.
Long before spanx became a wardrobe staple, a good girdle was a must have for every mid-century gal. The cold war containment policy was strictly enforced by the wives of Cold War Warriors, that is, at least when it came to being constrained by their Playtex living girdles. Perfect for the cold war!
In the s, glamour was what women wanted most. They had been deprived in the war and they had seen the Hollywood stars that had curves, nipped waists and breast uplift that almost reached their necks. A variety of girdles existed to help achieve those contours and they are shown here in advert form.
So, my mom, Lois came up with an ingenious idea—to stuff my sleeping bag into two girdles. Picture this, my mom and I, both clad in our nightgowns, in our upstairs hallway shoving a bulbous sleeping bag into two girdles. Indeed, the girdle solution certainly reduced the size of my sleeping bag, enabling me to pack more stuff.
Historical advertisements provide a significant and informative perspective on the evolution of modern American and international business and culture. There are hundreds of collectors organizations, countless archives like the Emergence of Advertising in America archive at Dukeseemingly endless exhibits in our universities and institutions like The Smithsonian, and millions of nostalgic collectors and historical decorators who seek original antique and vintage advertising. While tags and categories may help you navigate our collection, starting with a search by keyword is likely the best way to begin.
A corset is a garment worn to hold and train the torso into a desired shape, traditionally a smaller waist or larger bottom, for aesthetic or medical purposes either for the duration of wearing it or with a more lasting effector support the breasts. Both men and women are known to wear corsets, though this item was for many years an integral part of women's wardrobes. Since the late 20th century, the fashion industry has borrowed the term "corset" to refer to tops which, to varying degrees, mimic the look of traditional corsets without acting as them. While these modern corsets and corset tops often feature lacing or boningand generally imitate an historical style of corsets, they have very little, if any, effect on the shape of the wearer's body.
From the practicable to the bizarre, from the alluring to the desirable. Advertisements have always sought to tempt us with dreams of what might be but only with the advertisers product. For Him.